We Found The Best Website Builders for Service Businesses of All Types

“When I see a business that has only a Facebook page and no website, it makes me think they aren’t legit enough to afford the 50 bucks (or less) to create one. Or they are a scam that will take people’s $ today and then disappear tomorrow…”

- Reddit user

75% of consumers judge a business’s credibility based on its website. This is especially true for local service business websites, where first impressions are everything.

For service businesses, having a strong online presence is crucial, and the best website builder for service businesses can make that easier than ever.

What To Expect In This Blog

This blog will focus on the best website builder for service businesses of all types.

Whether you’re a handyman, a freelancer, a yoga instructor, or even a DJ, there’s a website builder specifically for you.

PS: Every insight you read here comes straight from service business owners like you.

So when you see recommendations for a freelance website builder, know that freelancers share their firsthand experiences.

If you’re building a site for personal branding or offering repair services, these are the go-to platforms for creating top-notch small business websites.

The Best Website Builder for Service Businesses of All Types

1. Home Services (Cleaning, Handyman, Plumbing, etc.)

If you perform any home service like cleaning, plumbing, or handyman work, these are the best website builders for small service businesses like yours:

ILN
HighLevel
HubSpot

Why These Recommendations?

As a home service business, you’ll need specific features like a calendar to manage your bookings. You'll also need a CRM to handle customer relationships, sign-ups, communications, and prospecting. HighLevel, HubSpot, and ILN offer these.

ILN

ILN, for example, lets you create a simple yet functional website to showcase your service, testimonials, and reviews. Plus, they have an in-built calendar and reminder feature (among others) to make sure you never miss a booking. You can download the app version and try it out on the go.

HighLevel

HighLevel, on the other hand, provides an all-in-one solution including website templates that are easier to use than WordPress and more advanced than Wix. It even integrates WordPress if you like that.

HubSpot

HubSpot is crazy about pairing your website with its CRM to streamline customer management and enhance your operations. So if you want to focus on growth while keeping your customer relationships strong, give HubSpot a try.

Our Top Pick for Home Services

The best website builder for small service businesses like cleaning services, plumbing services, and handymen is ILN. Why?

ILN is not only user-friendly but also perfect for managing small business websites with features tailored for home service professionals.

Your top priority as a home service business is keeping track of your appointments and sharing your expertise. With ILN’s calendar and reminder feature, you’ll never forget that you have an appointment.

Plus, ILN has a large network of entrepreneurs who might need your service or know someone who needs your service. So with consistent posting and networking, you’re sure to keep the customers rolling in.

2. Creative Services (Photographers, Designers, Videographers)

If you are a photographer or in the creative space, we have a very detailed blog on the best photography websites for you. It focuses heavily on 7 website builders and ranks them based on:

How easy it is to use
Its visual appeal
Storage space
Client interaction feature
Customization
Cost
E-commerce features

These are our recommendations:

Wix
Squarespace
ILN
Adobe Portfolio
SmugMug
Format
Pixpa

For a detailed analysis, read this blog; you’ll be surprised. However, if you want to skip the long talk and just want our top pick, here it is:

OUR TOP PICK FOR CREATIVES

The best website builder for service businesses like photographers, designers, and videographers is ILN. Here’s why:

Creatives usually need the best small business website builder to showcase their portfolios. ILN has one of the friendliest user interfaces with up to 500GB of space to hold your photos and videos. If you want to sell digital products, that’s no issue too, as third-party apps are allowed.

If you’re a forward thinker and love using AI in your craft, ILN is your best bet. Think of it like having your own ChatGPT in your website builder.

3. Personal Services (Coaches, Consultants, Freelancers)

Are you a freelancer looking to grow your brand? Or a coach looking to share details about the services you offer, your prices, and availability? Or even a consultant looking for an easy and stress-free way to book sessions or consultations.

Here are your recommendations for the best website builder for small service businesses like yours:

Squarespace
Wix
ILN

Anyone offering personal services can benefit from these local service business websites.

But Why These Recommendations?

Squarespace

Squarespace is ideal if you want a sleek website. They have several professional designs tailored to coaches and consultants. Plus, if you want to rank locally for a service, Squarespace offers basic SEO features (you will need it.)

Lastly, their Acuity Scheduling Integration will allow your clients to book sessions easily. Anything to make your client’s lives easier, right?

Wix

Wix has a customizable booking system that lets clients book and pay for sessions directly on your website. Their SEO game is also pretty solid, although some users beg to differ.

You also get to engage with your clients through newsletters and email campaigns. So, if you're running a discount or have something special, you can easily communicate this via Wix. And no need to worry, Wix is code-free.

ILN

ILN stands out as the best website builder for service businesses because it was built specifically for solopreneurs, entrepreneurs, and small businesses.

These kinds of services (coaching, consulting, freelancing, etc.) usually include lots of scheduling, communicating, and managing multiple tasks at the same time. ILN has several project management tools to keep track of your work and clients in one place.

Our Top Pick for Personal Services

While ILN makes a good case, Wix trumps ILN as the best free website builder for small businesses. Wix has a lot more customized templates for specific personal services. Their free plan offers a little bit more than ILN’s free plan, such as hosting.

4. Health and Wellness (Therapists, Yoga Instructors, Nutritionists)

If you’re in the health and wellness industry and want to establish your presence online, here are your recommendations for the best website builder for small service businesses like yours:

Squarespace
Gymfao
AccessAlly
WordPress with MemberPress

Squarespace

If you’re a wellness professional, you can use Squarespace to create standout small business websites that inspire trust. With Squarespace, you can:

Use calm and aesthetically pleasing templates to showcase your yoga poses and healthy meals to clients.
Integrate scheduling tools like Acuity Scheduling for clients to book appointments easily.
Sell wellness guides, online courses, and even nutrition plans directly on your website.

Gymfao

Gymfao was specifically made for fitness professionals, including personal trainers and yoga instructors. It lets you:

Track client progress, set goals, and offer personalized plans.
Allow clients to book classes, sessions, and appointments directly on the platform.
Host live and on-demand virtual classes, making it perfect for remote coaching or group sessions.
Collect subscription-based payments for classes or memberships.

AccessAlly

Like Gymfao, AccessAlly isn’t exactly a website builder, but it is perfect if you offer online courses, memberships, or client-specific content. It works well for:

Building and delivering courses on nutrition, wellness, yoga, or therapy.
Creating exclusive content for members or clients, allowing them to access video lessons, eBooks, and more.
Automating client onboarding, appointment reminders, and content delivery.

Lastly, it easily integrates with WordPress, which makes it versatile for a range of business models.

WordPress with MemberPress

WordPress paired with MemberPress is a powerful combination. The health and wellness specialists who recommended this knew what they were on! Together, you can:

Get endless customization options.
Set up memberships for your clients, whether they’re for ongoing therapy sessions, wellness programs, or exclusive content.
Offer digital courses securely.
Use plugins to sell one-off services, memberships, or digital products such as eBooks and guides.

Recommended: How to make money with your website

Our Top Pick for Health and Wellness Services

The best website builder for health and wellness services is Squarespace or WordPress with MemberPress.

If you're after a website that’s easy to set up and looks great, Squarespace is a solid option. It’s super user-friendly, with gorgeous templates and all the features you need, like booking, e-commerce, and mobile optimization—perfect for a clean, professional site without the fuss.

But if you’re looking for more control and room to grow, WordPress with MemberPress has you covered. It’s perfect if you want to offer memberships, online courses, or subscription services, and need more customization and advanced features as your business expands.

5. Event Services (Planners, Caterers, DJs)

The website builders listed below are designed to meet the unique demands of local service business websites like event planners, caterers, and even DJs:

Eventbrite
Cvent
Squarespace

Why These Recommendations?

Eventbrite

Eventbrite is perfect for you to:

Easily create, manage, and promote events—whether it’s a wedding, corporate function, or private party. Even online events can be accommodated.
Sell tickets, handle RSVPs, and manage guest lists all in one platform.
Use built-in promotional tools to spread the word about your events on social media and through email.
Collect important information from guests or clients, such as meal preferences, song requests, or specific event needs.

Cvent

Cvent is great if you need extra or advanced features. For example:

If you need a venue selection option or budgeting tools, Cvent allows you to handle all aspects of the planning.
Design branded event websites, send email campaigns, and manage social media promotion.
Track registrations, attendee behavior, and event success metrics, helping you plan more effectively.

Squarespace

If you are a professional and want your personalized website to stand out, Squarespace is for you:

Integrate scheduling tools to allow clients to book services directly from your website.
Sell products like catering options, menus, or DJ gear easily through your website.
Highlight past events with photo galleries or video clips to give potential clients a taste of your work.
Use SEO tools to help local service business websites rank higher in searches. For example, when someone searches for the “best caterer in Jersey,” your website will pop up!

Our Top Pick for Event Services

Eventbrite. Why? First off, lots of people use and trust Eventbrite, meaning you don’t have to do too much to get people to buy tickets or RSVP for your events. It’s easy to use and caters to events of all kinds and sizes. Plus, they have analytics and reporting tools to help track attendee behavior, refining your offerings and marketing strategy for the future.

6. Trade and Technical Services (Electricians, IT Services, Mechanics)

If you’re in the trade or technical service industry, such as electricians, IT professionals, mechanics, etc., there’s something for you too:

LocalLead
GoDaddy
Siimple
ILN

Why These Recommendations?

LocalLead

LocalLead, as the name implies, is great for generating and managing local leads effectively. As a trade and technical professional, your target audience tends to be local, and LocalLead makes this easy, possible, and effective!

LocalLead helps your business appear in local searches, attracting nearby customers.
You can gather client reviews and testimonials, boosting your online reputation.
They offer cost-effective ad solutions to increase visibility without breaking the bank.

GoDaddy

GoDaddy is best for professionals who need a simple website with online appointment booking. With GoDaddy, you get:

A professional website quickly, even without technical skills.
Clients can schedule services like repairs or consultations directly.
A custom domain and business email to establish a powerful online presence.

Siimple

If you’re focused on tracking jobs, updating task statuses, and staying organized, Siimple is worth considering.

You can:

Accept payments directly through the platform.
Manage customer details and track inquiries effectively.

ILN

ILN is excellent if you work alone or have a small team. With their website builder, you can create a professional custom website, and with their app, you can:

Organize jobs, appointments, and client communications on the go.
Share tips or guides (image and video content) for your clients.
Schedule service calls, consultations, and shared reminders with clients.
Leverage the ILN community to gain clients or referrals.

Ultimately, ILN is great for branding and streamlining your operations.

OUR TOP PICK FOR TRADE AND TECHNICAL SERVICES

LocalLead. As an electrician, mechanic, or similar professional, your focus should be on getting local clients. While all these website builders are amazing, LocalLead specializes in connecting you with local customers and doing the bulk of the work to generate leads for your business.

Features to Consider When Choosing a Website Builder

1. Industry-Specific Features

Certain industries require special and diverse tools. For example, a creative or photographer will need a website builder that allows for photo galleries. A handyman will need a website builder with booking systems. A nutritionist might need a payment feature to automate selling e-books and guides.

Follow these 3 steps to identify your industry-specific feature:

Map out your services and how you want your users to interact with them. For example, if you’re a DJ, you probably want users to book a spot in your calendar or listen to some sample mixtapes.

If you’re a plumber, you probably want users to see reviews from your previous clients and also leave a customized request/consultation.
Research other people like you. It’s okay to draw inspiration from other plumbers, freelancers, and even hosts. Looking at their websites will make you think, “Oh that makes sense! I need that” or “This is completely pointless.”
List out the “oh, that makes sense.” You will surely need this on your website. Next, look through our provided list of website builders and see the ones that offer that feature.

2. Local SEO Capabilities

Since you’re a service-based business, you’ll need local SEO more than ever. You need a website builder that lets you rank higher locally. For example, if someone searches for “the best videographer in India,” you want your website to pop up on the first page of Google.

So, in all that you do, ensure your website builder is SEO-friendly.

3. Mobile Optimization

Nearly 60% of people make searches on their phones. This means that when they find your website, it’ll be on their phones.

Why you should care about this is that some websites look great on the laptop but perform poorly on the phone. People aren’t patient. Once your website looks funny, they’re clicking out. Prioritize mobile optimization, okay?

4. Integrations

If your website builder comes with an in-built CMS like ILN, a CRM software like HubSpot, email marketing, etc., that is AWESOME. You’ll need some of these features for your website to run smoothly and look very professional.

In our opinion, the above four features are the top things to check out first before committing to a website builder.

Once they’re good to go, you can consider these other features:

Easy to use
Customizable templates
Scalability
Support and Resources
Analytics and Reporting

9 Questions to Make it Easier

What is your primary goal for your website?

Do you want to showcase your work, get leads, accept bookings, or sell products?
What features are essential for your industry?

Do you need appointment scheduling, portfolios, client reviews, or e-commerce capabilities?
How much time and technical skill can you invest?

Do you prefer a simple drag-and-drop editor, or are you comfortable with more advanced customizations?
Is the builder mobile-friendly and responsive?

Can you easily preview and optimize how your site looks on mobile devices?
What is your budget for creating and maintaining the website?

Does the builder offer plans that fit your financial bracket without sacrificing essential features?
How important is SEO to you?

Do you need tools for SEO optimization such as meta descriptions, alt text, and URL customizations?
How large do you see your business growing?

Can the website builder scale with your business? Can you add features, pages, or e-commerce functionality as needed?
What integrations do you need?

Do you need compatibility with CRM tools, email marketing platforms, or analytics software?
How reliable is the customer support?

Do they have a live chat? Forums? 24/7 support and is it efficient?

Bonus Tips for Building a High-Performing Service-Based Website

At this point, you should have chosen a website builder for your service business. Here are a few tips to optimize it further. You’re welcome!

1. Prioritize Speed and Mobile Optimization

If your website is slow, people will click out immediately. Nobody likes to wait. Use Google PageSpeed Insights to optimize your website for speed and mobile friendliness.

2. Showcase Testimonials and Case Studies

If you have experience, make sure you share it on your website. It’ll convince customers and give them an extra reason to trust you.

3. Use CTAs

You might think customers click on your website because they want to patronize you, so they don’t need to be told what to do. You’re wrong! People need to be told what to do. A simple button stating: “Schedule a Consultation,” “Get a Free Quote,” or “Book Now” makes all the difference.

4. Offer Online Booking and Payment Options

People love convenience. Integrating tools like Calendly, Acuity Scheduling, or Stripe/PayPal for scheduling appointments will go a long way.

5. Create a Blog for SEO and Thought Leadership

Write blogs to prove you know your field. Write from a first-person point of view using words like, “I.” Share your firsthand experience to convince customers that you truly know what you’re doing.

6. Use Lots of Visuals

If you host parties, show pictures of previous events. If you are a yoga instructor, show pictures of your studio, yourself, or your clients during yoga poses.

7. Optimize for Local SEO

As a service business, you’re relying heavily on local customers, not customers in another country. Add your business to Google My Business and include your location on every page. Use geo-targeted keywords like “Best Electrician in Chicago.”

8. Include Certifications, Licenses, and Awards

If your profession requires credentials, include them on your website. Add badges, certifications, or award logos to enhance credibility.

9. Include an FAQ Section

Think back to conversations you’ve had with previous clients. What questions did they have? Did they ask about your rates? How to book a service? Areas that you serve? Answer these in an FAQ section to save time and boost efficiency.

You can see now that having a website that is built properly saves you so much time and boosts efficiency.

Wrap Up - The Best Website Builder for Service Business

Choosing the best website builder for your service business is all about finding a platform that works for you—one that’s easy to use, looks professional, and helps you attract more clients.

You don’t need to be a tech expert to create a site that highlights your services and sets you apart.

The right website builder will give you the tools to get your business online quickly and efficiently, helping you focus on what you do best.

So, read this article over and over again, do your research, and pick the builder that fits your needs and supports your growth.